How to create a landing page via WordPress

You may have previously heard of the word landing page, but do you know what it means and why it was given this name? What are the uses of this page specifically?

How can you create a landing page via WordPress?

In today's article, we will learn detailed answers to all these questions, in addition to explaining how to create a landing page via WordPress. What is a landing page?

Steps to create a landing page via WordPress >- Select

The goal of creating a landing page >- Preparing the content >- Installing WordPress - How to publish the landing page Ready-made landing page templates Tips for creating a professional landing page The best add-ons for creating landing pages Create your own landing page now What is a landing page? A landing page, in short, is a web page that invites the user to take a specific action, such as purchasing a specific product, registering his data on a site, downloading a file, or any other action. The landing page must be encouraging and motivating to carry out the required process or action through the good design of the page, the careful selection of colors, and of course the texts on the page that encourage taking action. There are many sites that provide a free landing page, but with its frequent use across different websites, the possibility of the user taking action gradually decreases due to the similarity of all those sites in the landing pages. Therefore, you must be careful that your landing page has a special character that attracts the user to take action quickly, such as taking the action of purchasing a product that you are promoting or even registering for a training course that you are marketing, even if it is free.

Landing pages can be created in any programming language, as the goal is one and the same, which is to improve visitor interaction and thus increase the chances of the page’s success. You can create that page using Html and Css codes. You can also create a landing page via WordPress if your site runs on the WordPress system through some simple additions, which we will discuss in detail in the following paragraphs. Steps to creating a landing page via WordPress Creating an ideal landing page is not an easy matter. You must follow some important steps when thinking about creating that page to achieve what is required of it perfectly, whether it is collecting the largest number of visitor registrations within a specific program or even achieving a high profit from selling various products. Therefore, we have simplified this process by following the following steps. >- Determine the goal of creating a landing page. There are hundreds of different uses for landing pages, so you must be careful to define your goal realistically before starting to design any landing page so that you can convince the visitor to click on your ad or purchase a product on your site. On some sites, landing pages are created in order to collect data and create lists of potential customers who can be targeted later through e-mail messages, where the sole goal of this page is to collect the largest number of e-mail addresses for customers interested in a specific field or product so that you can use these addresses in your own way later. This type of page is called a Squeeze Page.

The other type of landing page, which is somewhat more difficult, is the sales landing page, or the so-called Sales Page, where on this page you must persuade the customer to buy your product via the purchase button at the end of the page and complete the online payment process in addition to the attractive and easy design. Therefore, special skill and persuasive abilities must be available, whether through some texts written in a convincing way or even using some pictures and videos that can influence the visitor’s decision and make him initiate the purchase process at the same moment and achieve the desired goal of this page specifically. >- Preparing the content The content of the landing page is one of the basic things that must be taken into consideration during the creation process, especially if the page is in the field of marketing, as it must be distinct in content from the rest of your competitors in order to outperform them and achieve a greater percentage of sales, as the content on the page is what will negatively or positively affect the visitor’s decision to purchase or withdraw immediately. The same applies to landing pages for collecting and registering lists of potential customers. If your content is not convincing to the visitor, you will not get any registrations through your landing page. The new and exclusive design is also part of the content preparation process, as there must be an attractive design that encourages the visitor to interact with the page and achieve the goal of the page, whether selling a specific product or even collecting data about users interested in your field. Through the following paragraphs, we will inform you of the most important methods and secrets of creating a landing page via WordPress in an easy and free way, so follow along with us.

>- Installing WordPress: As most developers and website owners know, the WordPress content management system is currently the most successful and best in the field of websites because of the ability to form and modify the site as you like thanks to the availability of millions of plugins and templates that enable you to completely transform the form and content of the site according to the purpose you need. You can transform WordPress into a gaming site or even a shopping site or any other activity through free and simple add-ons. Likewise, with today’s topic, we can also create a landing page via WordPress with ease through some simple steps that we will learn during the following paragraphs, but let us first explain the method of installing the WordPress script via your hosting via the following steps.

Download the WordPress script from the official website 

One of the most important features of WordPress is that it is completely free and the latest version of it can be downloaded directly from the official website in Arabic or English via this link. After downloading the zip file of the WordPress files, approximately 23 MB in size, save the file to a specific place, such as the desktop, because we will use it in the following steps. Create a database on your hosting so that we can carry out the process of installing WordPress on your hosting. If it is of the Cpanel type or any other control panel, you will first need to enter what is called MySQL in order to create a new database in addition to the database username and secret code as in the picture.

After that, we will create a new database by entering the name of the database in the place indicated by the number 1, and then click on Create database as in the picture. We now come to the step of creating a username and password for the database that we have created, using the username to be chosen in box No. 1 and then the password in boxes No. 2 and 3 as in the picture, and then we click on Create user. Now the final step remains to link the database with the user name that we created. This step is very important for the linking process. When installing WordPress, we choose the user name from the box indicated by the number 1 and the name of the database to be linked from the box number 2, and then we click on Add as in the picture and give all permissions to the user.

Uploading WordPress files via hosting: We have already finished preparing the database, and what remains for us is to upload the files that we downloaded to our hosting through the File Manager option located inside the CPanel control panel. We click on it as indicated in the picture. After clicking on File manager, we will enter the Public_html folder as indicated by the number 1, and then we will click on the word Upload and select the file that we downloaded from the official WordPress website. We now notice that the compressed file has started to be uploaded to our hosting. We wait a few minutes for the uploading process to finish (depending on your internet speed).

After completing the file upload, we select the file and decompress it by clicking on the word Extract as indicated in the image below. Important note: After decompressing the files, do not forget to move them outside the WordPress folder, specifically move them to the Public_html folder by selecting all the files, clicking on the word Move, and writing the folder name directly so that WordPress runs directly on the main domain. Installing WordPress via your hosting After completing all the previous steps, we go to the following link in order to start the process of installing WordPress, domain.com, replacing the word “domain” with your domain name and replacing .com with your domain type, and you will be transferred directly to the WordPress installation panel, as in the following image.

After that, this message will appear to us regarding the modification to the Config file for linking to the database. We click on the word Lets go. After that, we will fill in all the database requirements that we previously created in the previous steps according to the image as follows. Box No. 1: We enter the name of the database as we created it in the previous steps.

Box No. 2: We enter the user name for the database that we created and link it to the current database. Box 3: Password for the database user. Box No. 4 and 5: We leave them as they are without any modification.

After that, we click on the word Submit to start the installation process directly, as in the previous image. Now we have reached the final step regarding the installation process, which requires entering some requirements as follows: Box No. 1: Enter the name of your site in Arabic or English.

Box No. 2: Enter the user name of the person responsible for the site or the site admin. Box No. 3: The password for the site owner’s membership. Difficult words are generated automatically through WordPress. Box No. 4: Enter your official email to receive all messages and alerts related to the site.

After completing all the data above, click on the word Install WordPress to successfully complete the process of installing WordPress on your hosting. Creating a landing page through WordPress. A WordPress landing page is created through some helpful plugins that help you employ some tools to generate the required page. These tools are called page builders, which save you from designing a landing page in Photoshop. There are hundreds of page building plugins available for free for WordPress. It is also supported by some free templates within the plugins that can be modified and used directly. In today’s explanation, we will use a free theme called Kadence, which is one of the lightest and fastest WordPress themes in general, in addition to designing a landing page through the plugin attached to the theme called Kadence Blocks. Follow the next steps with us to learn together about how to install them and begin the process of designing the landing page.

We first begin by logging into the WordPress control panel via the following link: domain.com/wp-admin, replacing the word “domain” with your actual domain name, and also entering the username and password that were set in the previous steps. Now to begin the process of installing the default theme for our WordPress, we go to Appearance and then click on Templates as in the following image. After that, we click on Add a new template, then type the word kadence in the search box, and then press the Enter button. The template will appear to you as the first option. Click on the word install as in the picture.

After completing the theme installation, do not forget to click on the word “activate” as in the picture, so that the theme is set as the default template for our website. Now we will begin the steps to download the Kadence Blocks add-on by going to Add-ons and then clicking on Add New and in the search box type Kadence Blocks and then click Install Now as in the picture. Also, do not forget to click on the word “activate” immediately after completing the installation of the tool, as shown in the image.

Now we will start designing a landing page by going to the Pages list and then clicking on Add New as in the following image. Now we write the title of our page in the place indicated by the number 1, for example (the landing page), and using the plus sign + indicated by the number 2, we can use all the available tools to start designing the page by dragging and dropping or clicking on the name of the tool that you want to use with ease, as shown in the following images. The Kadence Blocks tool provides you with many components that are ready to use directly so that you can create a landing page through WordPress, and among these components are (image gallery, Google Maps, texts and titles, page backgrounds, data model, creating page sections, cross-sections) and many other components that help you easily design a professional landing page.

We now come to add the first component in the page design, which is the Row layout, so that we can add a component horizontally within the page. Click on the plus sign +, then Row layout, and then choose the shape indicated by the number 2, as in the following image. Now we click on the plus sign inside the rectangle that we created in the previous step, and then we choose the Advanced text component indicated by the number 2 to create a large title in the middle of the page for the landing page. After that, a space will appear for us to write the title we want. In today’s explanation, we will make a landing page for a product, for example, so we wrote the sentence (Welcome to our offer to introduce our new product) and center the text in the middle of the page, as in the picture.

Now we add a small subtitle under the title that we made in the previous step as a simplified introductory explanation of the product. For example, the title is added by following the same steps, specifying the text as a fourth header, H4, so that it appears smaller than the title H1, and choosing the Advanced text component, so the final appearance becomes as follows. We now come to the method of adding a contact or contact button, or even a button to direct the visitor to the purchase, payment, or transfer page in general, for any external or internal link. We click on the Add Component sign, then click on the Advanced button option, and we write the text above the button immediately after clicking on it, as in the picture. The page's appearance now after adding the titles and button is as shown in the picture.

To set the conversion link for the button, click on the button that was created, then click on the mark indicated by the number 2 and write the link to which you want to direct the visitor directly in the place indicated by the number 3 with ease and press the Enter button. Now we will begin by setting a background that represents the product in the background of the titles and the purchase button. Therefore, we select the contents rectangle, Row layout, and then click on the word Style, and then from the Background Image menu, we select the background image by clicking on Select image indicated by the number 2, as in the picture. We then choose to upload any suitable image for your product or your landing page so that we have been able to improve the design of the landing page somewhat, so that the page’s shape so far becomes this way shown in the image below.

We notice that the page still needs a lot of other modifications. For example, we first begin to increase the size of the uploaded image and change its dimensions to be larger. We click on the contents rectangle again, then we click on Advanced, then the Stcutter settings menu, and then we change the value of Minimum height until we get the image at the full and ideal size for it. In our article, we found the best position for the image when specifying a value of 629 pixels. Then we center the texts and contents that we created by clicking on the mark. Indicated by the number - 1 - so that the components are automatically arranged in a coordinated manner. After that, we modify the appearance of the components in full width by clicking on the mark indicated by the number 2 after selecting the “Row layout” rectangle, of course, as we are accustomed to. Now we have reached the design of the page in this way so far after the process of modifying the images and aligning the titles within the page.

You can also add a new Row layout to add information about the company in addition to the geographical location of the product manufacturer by clicking on the plus sign and then clicking on Raw layout as we learned, and then we choose to add two components. The first component is on the right. We click on the word Info box as shown by the number 1 and in the next box we add Google map as shown by the number 2 in the following image. After completing the previous modifications, the page will be ready for publication, and this is its final form. You can modify it as you wish according to your choice by using all the tools within the design control panel.

How to publish a landing page: The process of publishing the page via WordPress is very easy. After completing the design process, doing the preview, and verifying all your settings, all you have to do is press the blue publish button, indicated by the number 1 in the following image, and the page will be published on your site, and you can easily share the page via the link after publishing. Ready-made landing page templates There are many sites that offer some free and ready-made landing page templates, and one of the most important of these sites is the nicepage site, which provides you with many free templates and designs in various fields and programming languages. Among those templates is an entire section that contains hundreds of landing pages ready to be downloaded for free from this link directly, but you will need to make some modifications to those pages in order for them to be changed to the Arabic language, and this is easy, especially since these templates are downloaded in Html format, as they are easy to modify as in the picture. The bootstrapmade website also provides many free templates in the HTML language as well, which you can download and modify on your computer and re-upload them to your hosting, taking into account changing the language to Arabic in case you target Arab visitors. It also provides you with a Live Demo service, which allows you to try all the components of the page before downloading it to your device to ensure that it meets what is required for you. You can enter the free landing pages section via this link directly.

The onepagelove website also provides you with some free templates that you can use to create a landing page with ease. What distinguishes this site from other sites is the ability to use templates directly through the famous Wix website, which provides the service of creating web pages easily, in addition to the ability to make all possible modifications to your landing page for free, in addition to not having to purchase special hosting in order to upload the landing page files through it. All you have to do is choose the design you want to work on and click on the word Clone for free, and you can browse all the templates available for free through this platform through This link. Tips for creating a professional landing page: It is necessary to take into account a number of important tips when thinking about creating a professional landing page from scratch, and the most important of these tips are the following: 

Simplicity in design and not exaggeration in the use of colors, as the calm design is attractive and comfortable for the visitor and ensures that the user stays as long as possible on the page. Use high-quality images within the content of your landing page, in addition to compressing the size of the images to the maximum possible degree so that the user’s page loading speed is not affected. Avoid using numerous pop-up windows that are not always desirable to visitors and make the entire content appear within the page only without ads or additional windows.

Always put yourself in the visitor's shoes and test your landing page and make sure that all the plugins are working well, including the redirection buttons, menus, and email notifications as well. Make sure that your page design is responsive to all shapes and sizes of different devices, such as web browsers, phones, and also all types of tablets. Stay away from imitating the design of other pages that offer the same content, as distinctive and new content is more attractive to visitors to complete the purchase process or achieve the desired results from the page than others.

Getting rid of unnecessary javascript and css codes that will increase the speed of the site through Google speed tests, as site speed is a very important factor in the ranking of your page in search results. Do not use excessive amounts of add-ons designated for design, and try to rely on only one add-on when creating your site pages until the end of the design so that there is no interference between the add-ons. Taking into account all SEO factors in terms of internal titles within the page and the progression of titles starting from H1 until the end of the page content.

Make sure to include some videos and illustrative images that are attractive to customers, which help increase interaction and stay on the page for as long as possible, which increases the page’s ranking in search results. Include all possible contact information about your company or the product you offer in clear writing on the page. It is preferable to include your location on Google Maps as well for easy access. Choose a distinctive hosting for your landing page to ensure that the page remains online 24 hours without downtime on the shared server or the occurrence of any other problems.

Place proof within the content of the landing page showing the success of your product or some of the customers’ opinions and evaluations of the product that you are marketing in order to encourage the visitor to successfully complete the required process within your landing page. Ensure that there are no spelling errors within the landing page content, in addition to using fonts that are clear to the user and comfortable for the eye.

The best landing page builder plugins in fact

There are many free and paid plugins that enable you to create a landing page through WordPress easily by following the steps previously explained in this topic. They are called Page Builder, as all of these plugins work from the same premise to insert ready-made components directly into the page with some modifications and additions to the design that are done through you without the need for prior knowledge or experience with code. Among the most famous of these plugins on the WordPress store are the following: Brizy page builder plugin.

Add Elementor.

Add Oxygen Page Builder. Visual Composer plugin for WordPress.

Add WP Page Builder.

Add SeedProd. Add wpbakery. All the plugins mentioned help you create a landing page through WordPress with ease by using all the components inside the plugins, in addition to the availability of some ready-made templates within these plugins. You can modify them directly, taking into account that they are in English, but they are certainly editable. You can download these plugins to your device via the links shown above, or you can search for the name of the tool directly within the WordPress control panel and perform an automatic installation of it. We also advise against downloading these plugins from unreliable or unofficial sites so as not to harm your site. It is preferable to install from Through the WordPress store in all plugins and templates.

Create your own landing page now. Do you want or want to have your own landing page that uses the best existing technologies and takes into account all the special requirements that make it an attractive, modern page? . Do not hesitate to ask us for help... We at Webwinner help you create the pages of your own website in addition to setting the full SEO in a professional manner... Request a free consultation at the end of the article. We hope that we have helped you in knowing what is meant by landing pages or landing page and how to create a landing page via WordPress, starting with installing the WordPress script via your hosting, going through the rest of the steps until you get a professional landing page.

***********************************