Learn about the new Google service: Google Tag Manager

Google recently launched a new service that facilitates the process of adding and managing website tags for website owners, so that the website owner can manage all the tags from one place, which facilitates the process of editing and adding tags to the website pages. What is meant by tags? How do you benefit from the new Google service? Continue reading the following article in which we explain the details of this service. I wish you all the pleasure and benefit.

Contents of the topic Toggle What is a Tag Why do we need Google Tag Manager How do I use Google Tag Manager What is a Tag What is meant by a Tag? It is a small piece of software (code) that you add to the pages of your site to be able to analyze and evaluate these pages. For example, you may need to add a Tag to track the number of visitors, the number of clicks, the conversion rate, and other things that website owners need to analyze and study. Perhaps the most famous example of tags is Google’s Tags. Analytics, the concept of Tag is widely used by those working in SEO to analyze their pages, and by those working in e-commerce and affiliate marketing to analyze advertising campaigns. If you are a website owner, you must have used Tags on your pages previously. Why do we need Google Tag Manager? You will not feel the need to use this service from Google unless you use many Tags together. Then things will interfere and you will not be able to manage these Tags. You will not remember which page uses this Tag and which page does not use it. These problems prompted Google to invent Google Tag Manager, which enables website owners to manage Tags from one central place without the need to manually add the Tag to each page separately, which makes the matter more organized and easier, and facilitates management. For website pages.

How do I use Google Tag Manager to get started with Google

tag manager We enter the following link, and the following page appears before you: We click on Sign up for free and the following window appears before you: On this page, enter an optional name for the account, the name for the management process and nothing more. You can choose any name you want. After writing the name, click on Continue. The following window will appear before you: On this page we write the name of the site in which we want to manage the Tags and choose whether it is a website, Android, or IOS. Then we click on Create and the following page appears before you: On this page Copy the code that Google generated, and copy it to all pages of your site. From now on, you can add the Tags you want directly from Google, without the need to copy every new tag for each page of the site. How will we add these Tags? Follow the explanation with me. From the main page of Google Tag Manager, click on Add a new Tag: After clicking, the following window will appear in front of you: In this window you can notice a number of Tags that Google provides to you directly. If you do not find what you are looking for, you can create your own Tag by clicking on Custom HTML Tag. After you choose the Tag that you want to add, a window for the settings for this Tag will appear for you. Of course, these settings differ depending on the type of Tag that you have added. In the picture below are the settings. For the LinkedIn Tag: After that, you specify the pages on which you want to apply this tag. There are many options that can be applied. You can apply the tag to all pages, for example, or to some pages by entering the URL for each page.

After you finish adding the Tags, you click on the Publish button in the upper right corner of the page, and the Tags become operational. With these simple steps, you will have added the Tags to the pages of your site. This service contains many options. You can, for example, ensure that the Tag is working before publishing it by clicking on the preview button in the Pubish menu, then opening the page on which you published the Tag, and errors will appear in front of you if they exist. The advantages are many, and what we have presented above is how to install the service. I will try to explain the rest. The features will be discussed later in a separate article. In the end, I advise you to try the service if you are a user of Tags, as it will save you a lot of effort and time. #GoogleNews