MailChimp's explanation of launching a successful email marketing campaign

Do you own a website, online store, or blog on WordPress and would like to create a mailing list for your site to help you communicate with your site’s visitors and users and turn them into loyal customers? If your answer is “yes,” then you are in the right place, as in this article we will explain one of the most popular email marketing tools that is used by millions of people around the world. In this article, we will learn about the MailChimp tool, whose name is often associated among users with email marketing only, although it provides a group of other services that we will learn about together in this explanation.

The MailChip tool is considered one of the most popular e-marketing tools used by more than 12 million users so far, and this is for a very good reason, which is that it provides you, as the owner of a website or any online project, with all the marketing services that you may need in one place and with high quality, taking into account ease of use and price offers that suit all categories, whether you own a business consisting of only one person, or you own a startup company, all the way to the largest international companies. The first part of this article will contain an explanation of the MailChimp tool in terms of its advantages and disadvantages, and how to create a new account in MailChimp and launch your first marketing campaign via email. We will also learn how to collect customer emails from users of your WordPress site and add them to the mailing list in MailChimp. In the second part of this explanation, we will learn about the most important services competing with the MailChimp tool in terms of the quality of service and the price offers that they provide, which means that by the end of this explanation you will have a good idea about what the MailChimp tool is, in terms of its uses, advantages and disadvantages, and you will be able to know whether the MailChimp tool is the best electronic marketing tool for you or not.

Contents of the article: What is the MailChimp tool? The most important features of the MailChimp tool. How to register in MailChimp. Connect your MailChimp account with your WordPress site. Create a marketing campaign via email using MailChimp. Alternatives to MailChimp. What is the MailChimp tool? MailChimp is an online tool or platform that enables companies and entrepreneurs of all sizes to communicate with customers via email service. It is therefore considered one of the email marketing tools that enables you to create a mailing list containing the email addresses of your customers, and then allows you to send messages to all or part of the email addresses on this list with one click. Email marketing is considered an effective way to launch marketing campaigns, especially if you have a large user base and do not want to exhaust a lot of your available resources and budget. It is considered an effective way to market your project and communicate with your customers, and at the same time it is considered one of the lowest cost methods.

Although there are multiple ways to market your project on the Internet, such as social media platforms and advertising networks, email marketing is characterized by characteristics that make it superior to these methods in many respects, the first of which, as we mentioned a little while ago, is the low cost, high degree of targeting, and ease of creating, launching, and monitoring the performance results of your marketing campaign. The most important features of MailChimp There are many features that we are reviewing for the MailChimp tool, as follows: 1- Ease of using MailChimp, starting with the registration process and creating a new account in MailChimp, all the way to designing the email message form, and ending with launching the campaign and monitoring performance. The MailChimp tool works to make all these steps as easy as possible for anyone who does not have the slightest prior experience in this field. When it comes time to design an email form, the MailChimp tool provides you with an easy and simplified design interface that works by drag and drop so that you can easily add text, images, video clips, and buttons to the template. The MailChimp tool also provides you with the ability to import ready-made, professionally designed designs and the ability to modify them in a way that suits your marketing campaign.

Therefore, you do not need to be a professional designer or have experience in writing codes, or have to hire a professional to create email templates for your marketing campaign via mail. Whether you want to create a welcome message for your new subscribers, promote a specific offer on your store, or send notifications and news related to your project, you will find ready-made designs that suit all purposes. 2- The ability to create automatic marketing campaigns through MailChimp. Imagine that you want to send a welcome message to every new customer who subscribes to your website’s mailing list, or that you want to send a thank you message to customers after every successful purchase from your online store, or that you want to create a seven-part training course in which each part is sent by email to the subscriber on a specific day. Of course, the process of sending all this amount of messages manually would be very cumbersome and take a lot of time and effort, so here comes one of the most important features of the MailChimp tool, which is the ability to create automatic marketing campaigns via email, through which a group of messages are sent automatically at specific times and under specific conditions.

For example, but not limited to, you can create a welcome message that is automatically sent to every new subscriber to the mailing list the day after the subscription process, or send a purchasing voucher code to every user who added a product to the shopping cart in your store but did not complete the purchase process, or send a message every day for seven consecutive days containing explanations of a specific training course. 3- The competitive offers provided by the tool. The MailChimp tool offers four different subscription packages, which are the Free plan, the Essential plan, the Standard plan, and the Premium plan. Each plan differs from the other in cost, in the number of email addresses that can be accommodated, and in a set of characteristics and features that we will learn about in this explanation. The free plan in MailChimp allows you to create a mailing list containing a maximum of 2,000 subscribers. It also provides you with the ability to use basic design templates and send only one message automatically to welcome new subscribers. Therefore, it is considered a suitable plan for owners of small blogs and for anyone who wants to try the service for the first time.

The Essential plan also comes with all the features of the free plan, in addition to the ability to use all ready-made design templates, and the ability to conduct A/B tests to monitor the performance of your marketing campaigns, while providing 24-hour technical support. The cost of subscribing to this plan starts from $9.99 per month and the ability to accommodate 10,000 subscribers. While the Standard plan enables you to access accurate and detailed statistics about the performance of your marketing campaign and monitor how users interact with it. The cost of subscribing to this plan starts from $14.99 per month and a mailing list of up to 10,000 email addresses. As for the (Premium) package, it provides you with all the features of the MailChimp tool without restrictions and provides the ability to create more than one user for one account in order to obtain the advantages of working in a team and distributing tasks to members. This plan also provides dedicated technical support via phone call to the support team, and the cost of subscribing to this plan starts from $299 per month and the ability to create a mailing list containing 200,000 subscribers.

4- The ability to efficiently monitor the performance of your marketing campaign. Monitoring performance and studying statistics are among the most important factors that enable project owners to improve the performance of their marketing campaigns. It also enables them to have a better knowledge of the nature of the audience’s interaction with messages in terms of the rate of opening the message, clicking on links, the rate of unsubscribing from the mailing list, and other accurate statistics that can be obtained. The MailChimp tool provides you with all the statistics related to your marketing campaign in an easy, detailed, and accurate way to make the process of monitoring performance very easy. All you have to do to view the statistics of each marketing campaign is to click on it from the main screen and then all the statistics related to it are displayed, with the possibility of comparing them with the results of previous campaigns. 5- Providing a tool for creating landing pages and having a special domain name. Unlike many other email marketing tools, MailChimp is characterized by being an integrated tool that provides you with all the features that you may need in order to launch a successful marketing campaign. One of the most important features that distinguishes MailChimp is the tool for building websites and landing pages, with the ability to reserve and use a custom domain name.

The website building tool provided by MailChimp is easy to use and works by dragging and dropping so that anyone can create distinctive and professional landing pages, add a custom field to collect users’ email addresses, and add a custom domain address that suits your project. You do not now need to own a website, especially if your marketing campaign is temporary or seasonal. Read also: What is email marketing? How do you manage it on your site? Register with MailChimp and link it to WordPress. First, we will register to subscribe to MailChimp. We first go to the page for creating a new account through the official registration page and then enter the required information, which is the email, a new username, and a password.

How to link your MailChimp account with a WordPress website: In order to be able to link the MailChimp tool with a WordPress website, we first need another tool that collects email addresses from users and adds them to the MailChimp mailing list. One of the best of these tools is (Convertful), which is fully compatible with WordPress with the ability to link with more than one email service provider. First, we create a new account in the Convertful service, then install its plugin on the WordPress website and activate it as shown in the image below. After subscribing to the service and installing the add-on on the WordPress website, we return to the (Convertful) website and click on the (Integrations) tab from the top menu and then select the (MailChimp) option to be directed to the step of completing the linking process.

After completing linking the account, you can add a subscription form to your mailing list to your WordPress website by clicking on the Widgets tab and then choosing the design that suits you. It will be automatically added to your WordPress site, and all collected email addresses will be sent to the MailChimp mailing list. Create a mailing campaign using MailChimp To start launching a marketing campaign or sending a new mass message to your mailing list, we log in to your MailChimp account and then click on the pen icon as shown in the image below. After that, we select the (Email) option from the list that appears to you in this step. After that, we write a name for the campaign that we want to launch and click on the (Begin) button. In the next step, we prepare the email message information by following the following steps: 1- We specify the recipient of the message, and in this case they are all subscribers to your mailing list, and you can also send to a specific group of users if you have more than one list. 2- We specify the name of the sender and the email address through which the message will be sent. 3- We write the title of the message and A brief description appears to users before opening the message 4- We design the content of the message using the drag-and-drop feature that enables you to add text, images, video clips and buttons with ease. You can also use a ready-made message template and modify it 5- We click on this option if you want to save the changes and complete the process of sending the message at a later time 6- We click on the (Send) button to start launching your marketing campaign and sending the message to all the subscribers who have been identified, and thus you have launched your first campaign. For your mailing list subscribers, we advise you to constantly monitor the campaign’s performance to improve the campaign’s performance and provide a better experience for your mailing list subscribers.

Alternatives to the MailChimp tool MailChimp may be one of the most famous email marketing tools due to the features you get in exchange for the economic value you pay, but on the other hand there are also some alternative tools that you can rely on as follows: 1- Sendinblue Sendinblue is considered one of the most famous tools used in the field of digital marketing and it is one of the most famous competitors of MailChimp, especially in terms of cost, and it offers a wide range of services in the field of email marketing, SMS services, and marketing on social media platforms. 2- ConvertKit The email marketing tool, Converkit, is known to many users because it is recommended by a wide range of e-marketing experts. This tool provides you with everything you need to create your mailing list, start launching a successful marketing campaign, and create a set of automatic messages, with more than 30 templates of designs ready to be modified to suit the needs of your project. 3- ActiveCampaign If you are looking for the best digital marketing tools via email, you must take a look at the ActiveCampaign tool, which offers a set of features such as creating automatic messages, short message service (SMS), and the service of improving campaign performance through artificial intelligence, only it differs in that it is a very expensive service, especially if you have a large user base.

Frequently asked questions about the MailChimp tool: 1- What is the MailChimp tool? MailChimp is an email marketing tool that enables you to create a mailing list and the ability to design marketing message templates that will be sent to all or part of your mailing list subscribers at any time you want and monitor the performance results of this campaign. 2- How many email addresses are in the free plan in MailChimp?

The free plan in MailChimp offers you the ability to create a mailing list containing 2,000 subscribers, and thus it is very suitable for small blog owners and anyone who wants to try the service before subscribing to the paid subscription and upgrading to a higher plan. 3- How can I link a MailChimp account to a WordPress website? If you own a website using WordPress, you can collect email addresses from your website users using one of the tools that does this task, such as the Convertful tool, which also sends the email addresses that are collected and automatically added to the mailing list in MailChimp.

4- Does MailChimp provide an email address? No, the MailChimp tool is one of the email marketing tools, but despite that, it does not provide an email address to users. Rather, the user adds and links an email address that he already owns in order to use it to send messages through the MailChimp service. 5- Is MailChimp the best tool for electronic marketing?

It is not possible to judge easily the best e-marketing tools, especially since there are many companies that provide very excellent services with varying subscription costs and characteristics and features that differ from one company to another, but in general, the MailChimp tool is considered one of the most famous tools used in this field and is used and trusted by more than 12 million users around the world. A final look at the MailChimp tool: If you are an online business owner and do not have an email marketing strategy yet, you are missing out on valuable opportunities that were easy to obtain, acquire new customers, and convert your website users into loyal customers by using email marketing tools, which in turn is one of the best cost-effective methods of electronic marketing. If you decide to start creating your mailing list, the MailChimp tool is one of the best options available to you, which is distinguished from others by many features, in addition to being an integrated tool that provides you with all the properties and features you need in order to create your mailing list and launch your marketing campaigns at the lowest cost and with ease.

In this article, we learned about the explanation of the MailChimp tool, its most important features, how to register and link your MailChimp account with the WordPress website, and start launching a marketing campaign via email, and the most important and most famous other electronic marketing tools that you can use as an alternative to the MailChimp tool.