Explaining the Google Site Kit add-on to integrate Google services into your website

The Google Site Kit add-on is an important addition that acts as an intermediary between you and the services provided by Google. This free add-on was launched in 2019 by Google. This add-on integrates Google services into your site, such as (Google Analytics, Webmaster Tools, AdSense ads, and others).

Contents of the article: What is the Google Site Kit add-on?

How to install and configure Google site kit Pros and cons of Google site kit What is the Google site kit add-on? It is an add-on that integrates Google services and tools on your site, so that you will be able to access this information and data from one place, from within your site’s WordPress control panel. 1- Google Analytics - Google Analytics provides you with all data, information and statistics related to your site so that you can know how to improve the site’s performance.

It will tell you the number of visitors to your site, where they come from, what the most important pages are, and many more. All you have to do is enter the WordPress control panel for your site, enter the Site Kit settings, link your Google Analytics account to the site, and obtain and access all the previous information through the Site Kit control panel. The offer offered by the add-on is very suitable for beginners, apart from the abundance of information found in Google Analytics 2- Webmaster Tools - Search Console Google Search Console helps you track your site, track the archiving of your site, what errors you have, as well as track the keywords on your site, etc.

By connecting Google Search Console, as a service in the Site Kit add-on, you will be able to easily access historical information as well as submit sitemaps and more information that helps you improve your site’s results, all in one place from within your site’s WordPress dashboard. 3- Google AdSense - When you link AdSense to your site through Site Kit, this means that you do not need to move between the WordPress control panels and the AdSense control panel to manage your account and monitor your profits. With this link, you will control what you want from one place, and all AdSense tools will remain as they are and as you are accustomed to using them.

4- Improve performance - PageSpeed ​​Insights PageSpeed ​​helps you analyze the performance of your site, improve its speed, show errors and problems, and check the loading speed of your site on various devices. When you connect this service to your site through Site Kit, you will get, with one click, a comprehensive overview of your site speed rating. 5- Tag Manager - Through this service you can manage, publish and control marketing tags on your site and it provides many features and tools that help you improve the performance of your site.

In general, tags are snippets of code that you can place on your site, in order to increase and improve the data collection mechanism on your site. When you activate this service through Site Kit, you will be able to access and control this data from within the Site Kit settings, with ease and from one place. 6- Optimization - Google Optimize is an A/B testing tool that improves your site’s conversions by allowing you to conduct experiments. After you link this service through Google site kit.

You will be able to choose or create different variables and conditions to test different aspects of your site. Optimize will also be linked to your Google Analytics account via Site Kit, and this will enable you to know the level of performance of all your pages from one place. Google site kit will integrate these tools and display them on your site, so that you can see and control them from one place only.

Who needs Google site kit?

Google Site Kit is suitable for website owners, companies, or developers, and in general for anyone looking to access information and data in order to understand, analyze, and improve sites quickly from within the WordPress control panel. How to install and configure Google site kit? 1- To install and install the Google Site Kit add-on, you must go to the WordPress control panel for your site and then go to (Add-ons)