n "author": {n "@type": "Person"

Whether your site is about selling products or whether it is a news site or a personal blog, you must keep in mind the schema, which is one of the influential factors for the Google searcher, as the schema will show a description of the contents of your site and show some data in an elegant manner. In this article, we will learn about the Schema and how to use it ideally to improve your site’s appearance in search results, and how to modify the Schema on your WordPress site.

Contents of the article: Definition of schema, what are its uses

Schema How to use Schema in WordPress The definition of schema Simply put, schema is an organized way to show a description of the contents of a page from any site on search engines. When you search for a product, for example, on Google, you type the name of the product and then click Search. The search results appear to you in the form of excerpts, and data is placed in them in an organized manner that shows, for example, the price of the product, its rating, the number remaining in stores, and other data. The following figure shows practical models to display the Schema services provided by Schema. The schema was created by a collaborative community activity (similar to organizations) called schema.org. There are three schema formats (Microdata, RDFa, or JSON-LD formats), the most famous of which is the JSON schema, which is used by the search engines Google, Yahoo (or Bing currently), and Yandex.

JSON schema is an abbreviation for Javascript object notation, which is a simple data exchange format, and from its name it is clear that it uses the JavaScript language since JavaScript is present in most web browsers, and thus it is easy to support. Simply put, it is a declarative format to describe the structure of data, its strength and weakness. Here is an example of what is actually written in the script to show the coffee cake in Google, and from it the schema and its importance are clear. See the following:

Coffee Cake

{ "@context": "https://schema.org/", "@type": "Recipe", "name": "Coffee Cake", "author": { "@type": "Person", "name": "Amr" }, "datePublished": "2020-12-10", "description": "coffee cake is great for all events .", "prepTime": "any time" } coffee cake recipe coffee cake is great for all events.

[Reference: Google Developers website] As you can see, important information has been added to the search site, such as the name of the product, which is the coffee cake, the name of the writer, the date of publication, a quick description of the product, and of course other data can be added. What are the uses of schema? The Google search engine works to understand the content of the page, and to make it easier for Google, the content writer enters the description. For example, on the food page, the data entered will be the type of food and its price, for example, as in the following figure. Regarding products, the schema helps search engines understand the e-commerce site and its content, and this affects the appearance of some data such as the star rating of the products, votes for it, prices, and its preparation in the store and phone number of the company, as follows: There are many types of sites such as article sites - audio content - blog publishing - courses and distance education - events - products - question and answer sites - review sites - recipe sites such as food - service sites - software application sites - video content - job sites).

How to use Schema in WordPress Schema data can be used and entered in several ways in WordPress, either manually or by adding a plugin. Manual addition is done as follows: { "@context": "http://schema.org", "@type": "Event", "location": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Amr", "addressRegion": "CO", "postalCode": "11111", "streetAddress": "7 egypt" }, "name": "apple pie" }, "name": "apple pie for all", "offers": { "@type": "Offer", "availability": "http://schema.org/SoldOut", "price": "14.00", "priceCurrency": "EGP", "url": "https://www.wpar.net/" }, "startDate": "2020-12-14T21:30" } As you notice, the required information is written, such as the address, the availability of the product, its type, its price, the title of the product on the site, and the start date for selling the product. It is a system that has fixed rules, and WordPress plugins provide great ease in adding this data. As you can see, the schema is of great importance.

Or you can facilitate the process by relying on one of the add-ons, let All in One Schema be as follows: Search for the add-on, then install and activate it. Activate it as follows. Now go to any article you wrote or any product you wrote about. You will find the following below. Now choose an article (or Article). It will show you the fields for adding data. Fill them in proportion to the article. If you want to add product data to appear on search engines, do the following. In the end, you should know that there are many add-ons that provide the Schema service. Some of them specialize in Skima only, and some of them integrate Skima with their data, such as SEO by yoast and Rank Math, which are two very important additional features and have a significant impact on the progress of your site, articles, and products on search engines. Read also: A guide to optimizing your site for search engines. Conclusion | Skima is an organizational chart that structures important data. This data is used by the Google search engine to place the data in an organized manner that helps the reader and searcher for any important content such as products, articles, and their sub-sections. There are many proverbs used by many sites, and a striking example is Wikipedia (see the following figure). As you can see, the carefully placed divisions are used with Skima with products and facilitate selling in an amazing way. Skima works to quickly show the evaluation of the product in the form of five stars, as well as the price and other information that the buyer needs to attract his attention and enthusiasm to buy the product.