How to reduce the bounce rate on the site

We talked in a previous post about the bounce rate and its negative impact on the site. Today we will explain the method of reducing the bounce rate. To clarify the concept of bounce, we will take the following example: (Two visitors -A- and -B entered your site. The first visitor -A- read the site and moved to the second topic, unlike visitor -B- who entered and exited quickly. Here the bounce rate calculation is as follows) Bounce rate -A-: 50% because he made a move in the following form Page 1 > Page 2 > Exit Percentage Bounce bounce of 100% due to its entry and exit once. Of course, these rates can change depending on the visitor’s access status throughout the week. The information on Google's help site for website owners may also be useful to you.

Our talk today will be about how to reduce the bounce rate to ensure that our site is compatible with search engine optimization (SEO). There are many ways to do this and we will mention them in succession, and applying these strategies correctly will lead you to wonderful and amazing results. Below is an example of some of the results we achieved in reducing the bounce rate on the site. An illustrative image of reducing the bounce rate within months. The first method: designing and coordinating the site pages. The visitor’s first impression is the last impression. When the visitor enters your site, you must have provided him with all the necessary reasons to stay and to encourage him to click on the sections of your site, among these factors.

The design of your web page should be done well enough to grab the user's attention. The user behavior on your site will be as follows. When the user enters the site, he will read the article he was searching for, and then he will look at the page design and the rest of the parts of the site, and here the section on stimulating the senses is located. If the site has been fully configured in a way that attracts this visitor, he will navigate between the pages of your site and will also return again to the site because the bounce rate is also affected by the number of times he returns to the site.

So in this section we must pay attention to: that the page structure has been well planned. Make the side menus more creative and attractive to the user and replace them constantly.

The second method: Sections bar (main menu) in

At this point, we must know that all visitors have become accustomed to finding the list of sections at the top of the site clearly, so you must pay attention to keeping the list in a place known to visitors and also it appears naturally without adding a lot of strange appearance to it, such as coloring it in a color close to the site’s background or moving it in a strange way and other practices that would disturb the visitor and keep him away from the site. You must pay attention to the following: keep the list as simple as possible and not complicate it for users. Section titles should be more attractive to visitors.

If you are using jQuery or javascripts forms you need to make sure they work on all browsers.

The third method: Keep the site simple. Recently, we have often entered a site in the hope of seeing the result we searched for, but we are surprised by a lot of links and images, all of which were placed to mislead you and make you click on them. This is an illegal practice to force you to click on advertisements, internal links, or for any reason whatsoever. This is unacceptable and we must make everything clear on our sites to the user.

The fourth method: Write in a beautiful style. We talked in previous separate blog posts about the importance of content, and among those blog posts we mention: SEO 2014 The importance of content (quality - search terms - linking) Seo 2014 The importance of content (ads - updating content) If you really think that copying content will lead you to get loyal visitors to your site, I am sorry to tell you that you are very wrong. We always repeat and on any occasion that the first search key is exclusive content, to top the search results and gain the trust of visitors. To encourage visitors to return to your site again, you must provide exclusive, beautiful, unique and detailed content, and do not just copy from another site, because this is an illegal practice that does not benefit your site in any way.

Fifth method: For owners of paid ads Owners of paid ads should always target words related to their site only. Incorrect targeting always leads to your site reaching a high bounce rate due to not targeting the right people or those who like your topic. Before starting any advertising campaign, make a study on how to target this type of visitor and where it will lead them after entering your site. Everything must be clear to them, and you must not waste the visitor’s time by transferring him from one page to another without finding benefit. I hope that what we offer you is at the required level. For any suggestion or opinion, do not hesitate to click on Contact Us and send your comment or suggestion. If you find this post useful, do not hesitate to share it with your friends to spread the benefit to them as well.