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microdata graphic What is the benefit of using rich snippets in page content, or what is called a microdata tag, and how do we place it? A web page contains written material that the page reader can understand, but the search engine has a limited understanding of the content of the page or what is being discussed on the page. By adding additional tags in the HTML content of the page that would say, “Search engine, describe this information by mentioning a specific movie, place, person, or video.” This will help search engines and other applications better understand your content and display it in a useful and relevant way.

This description microdata is a set of codes. Let's start with a concrete example. Imagine you had a page about the movie AVATAR - with a link to a clip of the movie, information about the director, and so on.

Your HTML code might look like this. Avatar Director: James Cameron (born August 16, 1954) Science fiction Trailer To start, select the part of the page that is “About” the movie AVATAR.

To do this, add an element that points to the itemscope and an HTML tag to enclose information about the item, like this code: Avatar Director: James Cameron (born August 16, 1954)

Science fiction Trailer

When you add the itemscope in HTML code, within and within... you describe a specific item. But this is not enough for the description, so you have to add a description of the item by adding the itemtype directly after the itemscope, so the code becomes Avatar. Director: James Cameron (born August 16, 1954) Science fiction This Trailer describes that the element inside the div is in fact a movie and is located in seo-ar.net, and the element is a url link within http://seo-ar.net/Movie, and this is what the search engine actually understands.

Translated from the source #microdata #rich snippets