Google is testing a new addition to its ads

Google is currently testing a new addition to the ads that we see on the search results page. The new addition allows the user to send a text message to the advertiser directly from the search results page. Of course, we have all previously seen the traditional addition to ads, which allows the user to contact the advertiser. This week, Google is also testing the ability to communicate with the advertiser by sending a short SMS message to the advertiser. The new addition will appear in the form of a blue button next to the ad bearing the name Text. Clicking this button will allow the user to send a text message to the advertiser who uses the Google AdWords service to publish his ads. Once you click this button on your mobile phone, the application responsible for sending SMS messages will open on your phone, and the phone number of the advertising company will be placed in the number field, so you can then write the text message and send it as you would send any SMS message. In many cases, an automatic text is added to the beginning of the message to help the advertising company understand. The reason for clicking on the button. Here are some pictures that we obtained that show the new button that Google is currently testing in its advertisements: But what if the advertiser wanted to provide both options to the visitor, that is, he wanted to provide the possibility of calling and the ability to send a text message to the visitor? Google took this matter into consideration and enabled the advertiser to publish the two buttons together as shown in the picture below: Perhaps this feature will help advertisers raise their sales, as many customers prefer to send a text message instead of speaking on the phone directly and dealing with The automated answering machine and waiting for an unoccupied customer to speak to him, while dealing with text messages, all you have to do is send the message. In general, the feature is still experimental and has not been officially approved by Google, and therefore it is too early to talk about its negatives and positives and the extent of its application in our Arab science. Will this feature see the light, or will it remain just an experiment and nothing more?

#Google News #Electronic Marketing #Electronic Marketing