Best Website Builders (In-Depth Review) 2022

I've been building websites for years. It is now much easier than it was before. You can simply go and build something lightning fast or take your old, tired site to the next level.

Nowadays, you can accomplish either without any programming or design experience required. We previously talked about the 7 best email campaign sites and autoresponders and also about 5 surprising SEO test results for website builders. There are a few popular options that will get you where you want to go. However, the best options for website builders have distinctly different strengths and limitations.

I use WordPress because I can do exactly what I want and provide a high-quality experience to the millions of visitors to my blog every month. It may work for you, but some of my other top picks could work better, depending on what you're trying to do. Here are my reviews of the six best website builders you can start using today.

In each, I delve into why each product is good for a particular need and use case. #1 – Wix Review – Best for General Use Wix is ​​an easy-to-use website builder that lets you quickly and easily create the website you want without web design experience. One of its greatest features that makes it so simple is the wide range of template options.

It gives you the perfect place to start and then customize. Whether you're looking to create a blog, company page, or online store, Wix is ​​the solution. It's the Swiss army knife of website design for anyone looking for a clean website with options.

You can get these options without putting in much time and effort. Ease of use is Wix's claim to fame. In fact, it's very easy to sit back and let Wix build your site for you.

If you don't want to drag and drop site elements into place, just answer a few questions and Wix's Artificial Design Intelligence (ADI) will pop up what you need with a few clicks. Wix really goes the extra mile to enable anyone to create an effective website and offers plenty of add-ons to help them gain traffic. Most of Wix's paid plans give you $300 worth of free digital advertising vouchers so you can market your new blog or e-commerce store without any additional spending on your part.

Plus, there's a lot of marketing you can do for free to get on the first page of Google by using my SEO strategies for Wix sites. On top of all that, Wix's paid plans are very competitively priced: Wix Pros Here are the best things about Wix: Powerful App Market – Wix has a huge amount of additional features that you can access through the App Market.

Do you want to book meetings directly on your website?

They've got you covered. Want a live chat box to pop up? Just click on it and install it on your site.

Covers Every Need – Wix covers most of the needs of people looking to create a website. This includes creating an e-commerce store, a blog, or even just a simple information website. Lots of Templates – Wix has a variety of templates you can choose from to get your website up and running quickly.

Their templates are well designed and take user experience into account. Cons of Wix Here are the weakest parts of Wix: No migration – A big downside to Wix is ​​that you're locked in, so you can't take your website code elsewhere later. This can cause problems if you need to scale your business quickly.

Jack of all trades, master of none – Wix's main strength is also its weakness. Although it has many features, it cannot compete with the quality of niche website builders.

Who should use Wix?

Small Business – If you provide a service like legal consulting or marketing, Wix is ​​a powerful website builder that will handle all your needs. If your focus is selling products online, avoid Wix. Freelancers and Professionals – Likewise, Wix is ​​great for professionals who want to showcase their personal brand.

It will allow you to cover all the possible bases for highlighting your portfolio, such as holding meetings and even blogging. Try Wix for free today. #2 – Zyro Review – Best for Multi-Purpose Business Websites For many businesses, creating a useful website isn't as simple as sticking to a web store or one simple page with contact information.

It can be frustrating to have to stick with a website builder that has separate plans for standard pages and e-commerce. Zyro makes it easy to take your business website in any direction you want. “Easy” is the practical word for the overall experience of building a website on Zyro.

After signing up, you can choose to build your website from scratch, work from one of 140 templates, or use our AI-powered website builder. Once your site is built, Zyro's pricing plans include all the features you could need. From the basics, like blogging tools and email service, to specialties like e-commerce, live chat, inventory management, and remarketing, you can get it all in one Zyro package.

If you need something basic with room to grow, you can start with the cheapest plan. Or, if you want your business website to handle content marketing, online sales, and customer service right away, choose Zyro's higher-octane plans, which still come in at a price close to or better than other big names in ecommerce builders. Plus, if you sign up using this link, you'll get a better deal to start with.

Pros of Zyro Great for beginners or those in a hurry – with Zyro's website building options, you can have the AI ​​prepare a site for you in minutes with little input on your part. Or start from a beautiful template and make easy adjustments to make it match your brand identity. Plus, you'll benefit from 24/7 Zyro support if you run into a problem.

Free Hosting on Every Plan – Zyro is a subsidiary of Hostinger, one of the best web hosts available today. So, not only do you get hosting that takes care of every plan, you get the reliability and performance that Hostinger is known for at no extra cost. Continuous improvements to the platform – It is reassuring when you choose a website builder that cares enough to keep adding new features and improving the overall user experience.

Some of the excellent features that Zyro recently introduced include scheduling blog posts to publish later, email associated with your domain, support for multiple authors per blog post, and improved formatting. Useful features for growth and customer relations – In any of Zyro's four plans, you can use Facebook and WhatsApp messaging built into your site, create remarketing lists for failed conversions, collect visitor information via Facebook Pixel, Google Analytics, and Tag Manager, and integrate apps with ease, like calendars to schedule appointments. Cons of Zyro No free forever plan – Unlike some other website builders, Zyro doesn't have a completely free package to offer.

You can build and test your entire site for free with a Zyro account, but in order to publish it to the web and make it available to visitors, you'll need to pay for a plan. However, you get a 30-day money-back guarantee. Limited Products – Other e-commerce website builders offer you a generous or unlimited number of products you can sell.

Three Zyro plans support listing products on your site, but two of them cap your allotted number at just 100. Who should use Zyro? Businesses that need more than a webstore or contact page – If your company wants an all-in-one solution for blogging, ecommerce, and customer service without breaking the bank, Zyro offers affordable plans that check all the boxes.

Get started on the Zyro plan today. #3 – Weebly Review – Best for Beginners Not far behind Wix is ​​Weebly, a drag-and-drop website builder that prides itself on its ease of use. Weebly offers website building with a simple user experience and a short learning curve.

It doesn't bombard you with complicated features or interface, which makes it great for anyone creating a web page for the first time. Despite being beginner-friendly, Weebly doesn't skimp on features. Thanks to the acquisition of Square in 2018, all of Weebly's plans allow you to add e-commerce features to your website with the same level of ease.

Even its free plan lets you add a shopping cart and unlimited products to your Weebly site. It's great for local stores, because you can also take advantage of inventory management and in-store pickup in all location building plans. Weebly Pros Here are the best things about Weebly: Simple and easy to use – Weebly has a simple interface with drag-and-drop mechanisms that just work.

Everything feels natural and intuitive. It's also helpful that they have a mechanic on board with email explanations and popups when you get started. Migration – If you decide you want to host your own website, Weebly makes it easy for you to remove your site from their platform.

Affordable – Compared to other general website builders, Weebly has one of the most affordable pricing structures, including a feature-rich free version forever. Great Customer Support – Weebly has a strong customer support team that is active every day of the week. They usually respond within a day via email or even faster via live chat or phone lines.

Online Store Capability – Weebly allows you to create a web store powered by Square. If you already use Square as a payment processor, Weebly enables a cheap and easy way to start selling products online. Cons Here are the weaker parts about Weebly Lack of diversity of functionality – The trade-off of using Weebly is that it is not as powerful as Wix.

For example, there are fewer features. In addition, some features such as the content management system and analytical tools are much weaker than competitors. Limited Customization – Since Weebly uses a drop-and-drop interface and themes, customization can be very limited.

Wix also has this issue, but they have more tools available to solve this problem. Scaling issues – Weebly simply isn't a great platform if you have plans to grow your website in a significant way: it's just a simple website builder for everyday users.

Who should use Weebly?

People who need simple websites – As a general rule, you should use Weebly if you're not tech-savvy and want to create a simple website quickly. One category of users may be associations or clubs that want to create an information site about their group. Try Weebly for free today.

#4 – Web.com Review – Best for Building Landing Pages Web.com is a lot like Weebly – it's fantastically easy to use, with an intuitive drag-and-drop editor that lets you shape any available template to your needs. It comes at a great price and with great support. But I think Web.com's website builder shines brighter for specific needs: setting up landing pages and one-page sites in a snap.

Seriously, it's super easy with Web.com – start from one of their 126 templates, then just tweak the colors, replace some images, replace the copy, and add a custom form. Voila, you have a great landing page, done in about 15 to 20 minutes. You can create a large number of unique landing pages in one session or create simple or temporary websites with ease.

And at a competitive price too. Pros of Web.com Email Accounts – Web.com gives you five email accounts to match your domain. This is a boon for people who create landing pages with Web.com – not only can you have multiple sites in the blink of an eye, but each can have separate associated email addresses to do split testing or to collect contest entries in a place where they can't overwhelm someone else's inbox.

1 Year Free Domain – Web.com will make one year of domain available for free when you purchase one of their website builder plans. Very affordable – Everything I mentioned above is in the Essentials plan, which starts at $4.95 per month. This is the best deal if you lock it in for a full year while exiting.

Cons of Web.com There is no building from scratch – you are somewhat set by the available templates to start from. It's easy to customize away from the original look, but some elements are permanent or at least not flexible, which can make it difficult to quickly create the exact site you had in mind. Limited E-Commerce Features – Web.com also has marketing and e-commerce plans for their website building service.

It's a little more expensive and more suitable for freelance business websites, especially for local and small businesses. But more advanced selling features are generally missing. Who should use Web.com?

Salespeople and marketers working on multiple campaigns – If you want to get rid of landing pages in no time and get the useful benefits of email and an included domain, go with Web.com and enjoy every bit of value you get from their starter package. Get started with Web.com today. #5 – Shopify Review – Best for Ecommerce Whether you sell jewelry, electric scooters, or tax preparation services, why stick with a non-ecommerce website builder?

Shopify powers over a million merchants in 175 different countries, so it's no surprise that they're one of the largest and most trusted e-commerce website builders. Only Amazon and eBay have more online retail transactions in the United States. Shopify is a complete, comprehensive platform that allows you to set up, manage, and promote an online store.

You can easily list your merchandise for sale, take payments, and fulfill orders – all under one roof. Pros Here are the best things about Shopify: Ecommerce Specialization – The main draw of Shopify is that it is a niche website builder that focuses on creating an ecommerce store. This means that all of their features and processes are geared towards this end, resulting in a powerful platform that can help maximize sales.

Security – If you're going to handle transactions, you need ways to keep your site secure and customer data safe. Shopify stores have strong cybersecurity measures that a self-hosted website typically lacks. Integrated sales channels – Shopify has strong integration with other platforms, such as Facebook and Amazon.

This allows you to simplify your sales by managing your catalog on every platform under one roof. Cons Here are Shopify's weakest aspects: Niche focus on e-commerce – Since the focus is on e-commerce, Shopify lacks some of the features and versatility of other website builders. For example, their content management system is very limited compared to WordPress.

Transaction Fees + Monthly Fees – With every sale you make on Shopify, there is a transaction fee that ranges from 2.4% to 2.6%. Combined with payment provider fees, this can affect your margin.

Who should use Shopify?

Brick and Mortar Stores – If you have a personal store and are looking to sell your products online, Shopify will offer you a solid footing in the digital world. Ecommerce Startups – Entrepreneurs starting new brands or drop shipping will also benefit from the fast, end-to-end setup that Shopify offers. #6 – WordPress Review – Best for Content Management WordPress is one of the oldest and most reliable website builders.

The platform has come a long way since its launch in 2003 and is the most popular content management system on the web today. In fact, WordPress holds a whopping 37.6% of all websites. Since WordPress existed during the early days of the web, its focus revolved around content, which was the most prominent form of website at the time.

It maintains this focus to this day, as WordPress arguably has the best content management system out of all the different website builders. An important caveat is that WordPress is divided into platforms: WordPress.org – This is the open source (free version) of WordPress which comes with more flexibility, but is more difficult for non-technical users. WordPress.com – This is the paid version.

You get help installing themes and administration but it's generally less customizable. Pros Here are the best things about WordPress: You have complete control – Unlike other website builders, WordPress is fully customizable as the site is developed directly with code, rather than drag-and-drop interfaces. This means you have greater flexibility in terms of design and function.

Powerful Blogging and CMS – WordPress is designed front-end with content in mind. It has some of the best tools for publishing and managing content including team management, advanced scheduling, and labels. Lots of Plugins – There are over 52,000 plugins available for WordPress.

You can measure and boost your SEO with plugins like YoastSEO, or you can even add new functionality like a shopping cart. Cons Here are the weakest aspects of WordPress: You may need help – Since your WordPress site was developed using code, you will likely need help to install and update your WordPress theme. This can come at a high cost, especially if you want constant changes.

Learning curve – If you want to manage and update your site yourself, it may take some time to learn how to do so. Managing and scheduling posts is relatively easy, but updating the look of your site or installing a plugin is more difficult. Security Issues – Since your WordPress site is self-hosted, you are more vulnerable to cybersecurity issues.

Some WordPress plugins can be a risk as well. Who Bloggers Should Use It – If writing is your main focus, WordPress is a great choice. The platform is designed for bloggers and optimizes for content management and SEO.

WordPress will allow you to scale your content and get the most out of it. Content-Focused Business – Likewise, if you are building a content-heavy business, such as a new website, WordPress will help you manage the operational side of content production easier. What I Looked At to Find the Best Website Builder Now it's time to take a closer look at some of the specific features to consider when evaluating a website builder.

Remember that although some website builders may fall into the same category, each may suit your needs differently. For example, you may be creating an online store and your primary consideration may be a low learning curve, while another person may be considering a platform that can allow them to scale easily. Here are some features you should consider.

Ease of Use Things to Consider: Intuition – Some website builders are easy to use and have simple interfaces with drag-and-drop functionality. This is useful because you won't have to Google the changes you want to make using the tool. Learning curve – If you're not good with technology, you're unlikely to want to spend hours learning how to build a website.

Some website builders are much easier than others. Setup time – Likewise, you may want to get your site up and running right away, especially if it's an event you want to promote. Ongoing Management – ​​Needing outside help to manage your site defeats the purpose of a website builder.

It should be easy to manage in terms of updates. If you're new to online setup or are constrained for time, how easy it is to get started is probably your primary concern. Scalability Things to Consider: Custom Code – Website builders use standard code, which is the basic building blocks of a website.

These allow you to easily create a website with various features. However, in some cases, you may need your own custom features and the ability to write your own code. Migration – At some point, you may want to host your website yourself.

However, not all website builders allow you to do this step easily. In some cases, you may have to redevelop your site from scratch. Integrations – You'll likely create new goals as your website grows, such as displaying ads or embedding social feeds.

Some website builders are more compatible with other platforms and easier to integrate. You should strongly consider scalability if you are already an established business looking to establish an online presence. This is especially true if you already sell products on a large scale in the real world.

Fundraising startups looking to rapidly scale or even change core features of their product should be careful here. Support Things to consider: Support channels – You will need to think about the different ways you can communicate with the support teams such as live chat, email and phone. An in-depth FAQ (frequently asked questions) is also important.

Responsiveness – If your site goes down at 5pm ET, but their support only works during European hours, you're in trouble. Some teams may also respond faster than others. Participation – Unfortunately, some support teams are useless.

Maybe they are paid too little so they don't care, or they are overworked. Either way, you need support that can actually solve your problems. If you plan to run a site with a lot of visitors and it's declining, the last thing you want is an unresponsive support team.

This is especially true if you plan to drive a lot of traffic at a given time. A website builder with a strong support team is also useful if you're just starting out online, considering that you may still get stuck, even with simple interfaces. Price Things to Consider: Cost – Some website builders may be more expensive, with others going upwards of $299 per month (for landing pages, for example).

Others are permanently free with the option to upgrade for a small monthly fee. Experiment – ​​Before you commit, it may be worth taking advantage of a demo to play around with the tools. You will likely find that some are more suitable than others.

Hosting and Domain – Most website builders will host your website on the web, which is usually included in the price. Some may also offer a domain as part of the package. Otherwise, you will have to buy these yourself.

If you plan to make money from your website, either by selling products directly or attracting potential customers, price should not be your main consideration. Invest in the best service for your needs. However, if you just want to create a small information site, you can do so with the cheapest options.

In general, website builders with feature depth are usually more expensive because they solve more specific problems. Features Things to Consider: Ecommerce Store – If you plan to sell things online, you need a website builder that allows you to do so. Consider sub-features such as payment processing and product catalogs.

SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing Tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Community – In some cases, you may want to expand your website into a community where people can communicate and network (also known as a forum).

Analytical Tools – Website builders may also offer analytical tools that help track your website traffic or at least integrate with other tools that do so. Specialized Features – There are probably some special features you are looking for such as the ability to set up a crowdfunding campaign in addition to having a standard website. Website builder features are the main thing to consider when deciding which path to take.

This is because it will have the greatest impact on your specific goals. For example, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be annoying. It will likely lack the in-depth analytical tools that a dedicated landing page builder will have.

Also keep in mind that there are some features that you may not need now, but may need in the future, such as if you plan to run paid ads on your blog posts. Design Things to Consider: Themes and Templates – Website builders allow you to start with a pre-designed website that is customizable to different scales. Some themes serve different purposes in terms of branding and utility.

Mobile compatibility – You will need to ensure that your website builder automatically makes your website easy for mobile users, usually with a responsive design. Customization – You'll probably want to make some changes to your template. You'll need to consider the various customization tools available.

No matter your goal, you should always care about providing a great user experience for people who visit your site. It simply makes sense – if your site is difficult to navigate, people won't be able to get the most out of it. The actual design and branding are also important.

For example, some designs are more corporate while others are more welcoming. There may be a design template that really fits your particular brand. And if you're selling something, you need to make sure the design is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and what features to look for, it's time to take a look at some of the best website builders on the market. Conclusion It is important to keep in mind that the above mentioned website builders can serve multiple functions. Now that you have a solid overview, it's time to look into the details of each platform.

Use my recommendations as a guideline to get started: Wix – Best for general use Zyro – Best for multi-purpose business websites Weebly – Best for beginners Web.com – Best for building landing pages Shopify – Best for eCommerce WordPress – Best for content management Follow the links to further explore each option. The best choice for you will be both your needs at the moment and where you plan to take your website in the future. After reading reviews like these, be sure to take a step back and put your own needs at the forefront of the decision before committing.

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